Neo-soul artist Lei Lowe released her single PSG this October, which ironically dropped around the same time the “boyfriends are embarrassing” article went viral. The timing couldn’t have been more perfect — as the internet dissected modern dating dynamics, Lei stepped into the conversation with a smooth, self-assured soundtrack that felt both playful and powerful.

 

I met Lei at an event a month prior to her single’s release, and the first thing that caught my eye was just how pretty she was. Her hair was styled to perfection, every swoop and swirl laid with intention — it genuinely made me wish I hadn’t cut my own hair so low, so I could’ve joined her in the aesthetic. Beyond the surface, though, it was her effortless style and undeniable pretty-girl energy that stood out. The kind that translates into warm smiles, genuine conversation, and a presence that makes you feel seen from the moment you meet her. That energy became the foundation of our interaction.

 

Lei left no stone unturned in getting us excited to hear PSG. Her visuals took us straight back to a time when music videos really mattered — when they made or broke your commitment to a song. There was an intentional nostalgia in the way she presented the world of PSG. She gathered a multitude of beautiful girls from all backgrounds and experiences and posed one simple, layered question: “Why are the pretty girls single?”

 

The song speaks into the flakiness of men in the DMs and that sudden surge of interest only when a woman appears broken, unavailable, or unsure of herself. It touches on the irony of how confidence and wholeness can sometimes be intimidating, rather than attractive, in today’s dating culture. Yet, while the visuals gave us softness, glam, and pure pretty-girl aesthetics, the message ran much deeper. It was about inner strength, emotional independence, and a self-love that doesn’t require external validation.

 

Many people will hear the catchy hook and only catch the surface-level appeal. But what PSG really uncovers is the importance of wholeness. It challenges the narrative that singleness equals lack, and instead highlights a truth we don’t hear enough — that many women around the globe who are single… are actually pretty happy, secure, and thriving.

 

And really, isn’t that the prettiest thing of all?